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Cadbury World

Cadbury World is a one-way self-guided tour. Cadbury World opened on 14th August 1990, on Cadbury’s Bournville manufacturing site, and has expanded and developed its content through ‘continuous improvement’. Cadbury World has gone on to become one of Birmingham’s largest leisure attractions – welcoming over 500,000 visitors each year, and delivering a respected education programme (linking back directly to the educational advancements and interests of the company’s original founding fathers). Whilst not a factory tour, Cadbury World offers its visitors the opportunity to explore and discover chocolate’s history, to learn about the origins and story of the Cadbury business – one of the world’s largest confectionery manufacturers.

Official Website : www.cadburyworld.co.uk/en

Fourteen Zones

Cadbury World currently features 14 zones which tell the story of chocolate and the Cadbury business through various static sets, animatronics, video presentations, multi-sensory cinema, interactive displays and activities, and staff demonstrations. These zones include “The Bournville Experience” (Opened in 2007 replacing the Cadbury Collection Museum), which explains the background to the development of the site on which it is located and “essence” (constructed in 2005 and replacing Cadburyland) which tells the story of the creation of Cadbury Dairy Milk and visitors can create their own confectionery concoction in a tub of liquid chocolate. Cadbury World is a visitor attraction created and run by the Cadbury chocolate company. Two locations exist: Birmingham, United Kingdom and Dunedin, New Zealand.

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